Methodology
How the process works
Every engagement follows the same four steps: audit, strategy, execution, and monitoring and reporting. You'll always know what I'm doing, why, and what results are realistic.
Four steps, explained
Step 01
Audit
I review what appears for your name across Google, review sites, news, social profiles and AI search tools, and identify what is harmful, outdated, inaccurate or missing.
Step 02
Strategy
You receive a written plan that separates what can be removed, what can be corrected, what can be outranked and what has to be managed over time, with realistic timeframes.
Step 03
Execution
I create and optimize accurate content, file legitimate removal or correction requests, strengthen profiles and pursue appropriate PR opportunities.
Step 04
Monitoring & reporting
You get regular updates showing what changed in your search results, what is in progress and what needs attention next.
Before we start
It begins with a short, confidential conversation about what's happening and what you'd like to change. Everything you share stays private.
I then review your search results and send you an honest assessment. If I don't think I can help, I'll say so.
Working principles
One specialist handles your case from start to finish
Plans are written down, with priorities and realistic timeframes
Only ethical methods that search engines and platforms allow
No fake reviews, fake personas, spam links or false removal claims
Regular reports showing what changed and what's next
Your information stays confidential
What I can and can't control
Honest expectations are part of the work. No one can promise a specific ranking, removal or AI answer.
What I can do
- Build and optimize accurate content you control
- File removal and correction requests through legitimate channels
- Improve the signals search engines use to understand you
- Report realistic progress and explain every step
What no one can guarantee
- Removal of lawful content a publisher chooses to keep
- A fixed position in Google or a fixed timeframe
- A Knowledge Panel, or exactly what AI tools will say
- Results that require fake reviews, spam or deception (I don't use them)
Learn more
Next step
Find out what people see when they search your name
Request a confidential audit. I'll review your search results, explain what can realistically be changed, and recommend next steps. No pressure and no promised outcomes, just an honest assessment.