Digital PR
Digital PR for reputation management
Third-party coverage carries weight that self-published content can't. I help you earn genuine media mentions, interviews, podcast appearances and contributed articles that build credibility and give search engines authoritative, accurate sources about you.
Digital PR helps you
Add credible, independent voices to your search results
Show your expertise to journalists, partners and clients
Strengthen assets that can outrank negative coverage
Support Knowledge Panel and entity signals
Put your side of a story on the record responsibly
How it works
Step 01
Story finding
We identify the expertise, data or perspective you can genuinely offer.
Step 02
Targeting
I find relevant publications, podcasts and journalists for your field.
Step 03
Outreach
Pitches are honest, personalized and focused on value to the audience.
Step 04
Amplify
Coverage is linked from your profiles and site so it supports your search presence.
What's included
PR angle and expertise development
Media and podcast target list
Pitch writing and outreach
Contributed article drafting
Coverage tracking and amplification
What I can and can't control
Honest expectations are part of the work. No one can promise a specific ranking, removal or AI answer.
What I can do
- Build and optimize accurate content you control
- File removal and correction requests through legitimate channels
- Improve the signals search engines use to understand you
- Report realistic progress and explain every step
What no one can guarantee
- Removal of lawful content a publisher chooses to keep
- A fixed position in Google or a fixed timeframe
- A Knowledge Panel, or exactly what AI tools will say
- Results that require fake reviews, spam or deception (I don't use them)
Client review
Hear from a client
A client describes working with me on their online reputation.
Frequently asked questions
Do you pay for placements?
No. Paid placements that are disguised as editorial content mislead readers and can breach search-engine policies. Any sponsored opportunity is clearly labelled and discussed with you first.
Is coverage guaranteed?
No. Journalists decide what they publish. Good angles and honest pitching improve the odds.
Can PR fix a negative article?
It can't remove it, but strong positive coverage can provide context and help outrank it over time.
Next step
Find out what people see when they search your name
Request a confidential audit. I'll review your search results, explain what can realistically be changed, and recommend next steps. No pressure and no promised outcomes, just an honest assessment.